What we do
Event Management
Event Recruitment
Event Management
Let our expert team manage your next event. From A – Z we have skills in every stage of the event management process including: Scoping & Planning; Production; Registration; Marketing; and Sponsorship
Event Advisory
Event Recruitment
Event Management
Making mistakes is an excellent way to learn. But, when it comes to organising your event – on time and within budget – you can’t afford to make mistakes. Sometimes it pays to get advice from people who’ve already been there and done that.
Event Recruitment
Event Recruitment
Event Recruitment
Let our expert team help you head-hunt and recruit your next hire. Whether you’re an employee looking for a new job or employer searching for new event staff – contact us for a confidential conversation.
Meet the founder
Craig Macfarlane is well known in the world of commercial conferences and tradeshows, having worked in the industry since 1993 and launced many large annuals, such as Technology in Government Expo (TiG), EduTECH, and National Roads & Traffic Expo to name a few.
Craig began creating B2B events in Johannesburg, South Africa, and has since worked in UK, Dubai, New Zealand and Australia.
Craig immigrated to Australia in 2000 where he worked as General Manager for global events organiser, Terrapinn Limited, where he was responsible for their ICT events portfolio.
In 2003, Craig co-founded Association & Communications Events (ACEvents), working closely with peak industry bodies and trade publications. With a team of around 30 staff, ACEvents launched dozens of industry conferences, including Australian Water Summit, Australian Roads Summit, Australian Energy Summit, Australian Broadcasting Summit, Australian PR Summit, as well as large tradeshows Wireless World, Connect Expo, EduTECH and TiG.
In 2016, ACEvents was acquired by Terrapinn Limited where Craig took on the role of Managing Director (Australia) until his departure in 2024. While at Terrapinn he launched and ran large shows like Vet Expo, National Roads & Traffic Expo, Accounting & Business Expo, EduTECH, eMobility Expo, TiG and NoVacancy.
In 2024, Craig established Stirling Media to run a series of business events … with purpose!
Sustainability innitiatives
We’re under no illusions that some elements of tradeshows can be detrimental to the environment. The entire meetings & events industry still has a long way to go to reduce scope 2 and 3 emissions. The good news is that our company has a plan; and we are working closely with our suppliers, partners, consultants and participants to ensure we measure, reduce and report. We’re striving for net zero and looking at everything from venue selection, stand building, catering, waste, freight-forwarding, recycling, travel, lighting and so much more.